The aim of Blue Ocean Strategy is not to out-perform the competition in the existing industry, but to create new market spaces (blue ocean), thereby rendering the competition irrelevant. The three key conceptual building blocks of BOS are: value innovation, tipping point leadership and fair process.

Is the framework that unites key elements of the business and summarizes operations in terms of revenues and costs. Today the principal Business Models regarding the internet are: 'Free', 'Free to use, pay for related service', 'Freemium', 'Freedom to pay', 'Nothing free'…

Final message of a marketing action that leads recipients to engage further in the purchase process. E.g. Call 800 number, check the offer, download a document on the web.

Overcome processes and hierarchies in order to increase the value of contributions from each employee, partner and client.

Today markets are conversations. Acknowledging the rumours on the web about a company/product is essential for comprehending consumers and anticipating their expectations.

The Customer Interaction hub brings together channel management, knowledge bases, business rules and analytical engines in one place. It does not matter where the inquiry comes from - whether it is via Web, phone, IVR or email - and it drastically reduces the cost of managing channels.

Manage customers according to their current stage of customer lifecycle, in order to maximize earnings and extend the lifecycle.

A client that is satisfied with the overall relationship with a company is the main source of business for the company.

Conveys the capacity for a brand to be present on new media, according to the logistics of the digital world. Its presence and its course of action determine the presence of the public digital consumer.

Direct communication with customers through direct mail (paper mail), email, mobile, coupon (e.g. enclosed in magazines) and TV infomercials and telemarketing.

Community made up of all the people related to a company. It can be closed (only to employees) or opened to partners, suppliers and final customers.

Human Digital Assistants are changing the way customers interact with your business and how you reduce customer support costs. The Human Digital Assistant platform provides realtime digital assistance to customers through every channel, delivering the next generation of human-like interaction, now supporting VoiceXML standard on IVR systems.

Innovation is a discontinuity in knowledge and it application. It enables the generation of new products, services and/or a productivity enhancement. It is not an accurate phenomenon but it stands out as a pervasive process, which involves all corporate components.

Estate of all codified (procedures, processes…) and non-codified (single people knowledge, shortcuts, relations, passions…) capabilities and competency in residence within a company.

Promotion of products and services via SMS and MMS. Possibility to arrange marketing campaigns targeted on specific customer segments with non-invasive tools and contained costs. Possibility of mobile couponing.

Use of cellular phones to complete payments and to perform other services as credit card substitutions.

Definition of the strategy of increasing the value of corporate brands through new media (institutional web sites, blogs, RSS, mobile…) and answering key questions: target audience, new media consumption patterns, best channels/tools for spreading messages, increasing the value of brands on internet.

Opportunity to establish a direct and personalized relationship with a single customer. Capability of the company to adapt basic value propositions to the specific demands and needs of the customer.

Represents the course of action used by the company that wishes customers to perceive its own product/service, its own value proposition in respect to the products of competitors.

Process monitoring guarantees productivity, execution timing, error reduction and an increase in satisfaction for the final (internal or external) customer.

Guaranteeing responsibility for timing, budgets and project results, managing economical and physical resources.

Rethinking of business models, overcoming binds and routines, exploring contiguous markets and experimenting new solutions are some of the activities needed for generating continual corporate innovation.

Every business model and Valued Added Service stands on a revenue concept in order to build positive economic flows that enable project profitability.

Conversations are the basis of social media, which are a novelty of recent years. Conversations are the lifeblood of a phenomenon that is innovating online communication, having consequences on traditional systems, decisional processes, in 'thought' sources and influencing costumes & lifestyles.

A new way for conceiving the company in a more flexible, reactive and porous way. From hierarchical resource management, top-down and based on processes, to employee involvement and clients based more on listening, transparency, informal relations and horizontal communication in order to facilitate collaboration and information sharing.

Survey for acknowledging the presence of potential partners, with whom to communicate. It influences the approach and the consideration of other individuals, their characteristics, qualities and moods.

Selling push channels, backed up by lists of potential clients, that are adequately segmented and by technological platforms that maximize operator productivity. Telesales enables the enhancement of customer base and the maximization of current customers profitability.

Spreading of a marketing message through social nets, and deploying spreading diffused via internet. This is a quality version of passing the word on, in which every user's reputation guarantees his credibility/quality of the message.

Spread collaboration, in other words the possibility to allow people to collaborate in order to provide the solution to a problem, to the improvement of a product/service…also extended to people outside the company.

The promotion of a company or its product or service through initiatives conceived and designed with the aim of getting people to talk positively about that company, product or service.