FEED RSSExperiential marketing
PUBLISHED: Wednesday, 6 May, 2009 - 10:37
Experiential marketing is a new technique that allows (potential) customers to undergo a feeling similar to the product experience. It is the new frontier in the field of customer loyalty. It is based on the emotional experience felt by the individual when purchasing and using the product rather than its presumed objective benefits.
An example? In Chicago, in launching some warm soups, Kraft has installed some public warm benches at bus stops – next to big adv billboards – in order to give a feeling of warmth, perceived when eating a hot soup at home.
Category:
Marketing
Six ways to make Web 2.0 work
PUBLISHED: Wednesday, 6 May, 2009 - 10:01
What differentiates Enterprise 2.0 from previous technologies is the high degree of participation. What follows is an extract of a research carried out by Chui et al. about Web 2.0. We suggest this subject because of the increasing importance of making this a shared corporate topic. Before users were the center of application projecting, in Enterprise 2.0 they are everything.
Recent comments: