FEED RSSThe value of a Facebook Fan
PUBLISHED: Tuesday, 17 August, 2010 - 10:19
As Facebook matures as a viable marketing and customer service channel, many organizations are looking to quantify and understand the impact of their overall marketing investment on their business. Quantifying the Return on investment (ROI) of Facebook marketing efforts includes multiple variables and companies often fail to understand and to properly value their efforts in terms of the potential long-term business benefits of the Facebook channel.
Category:
Marketing
Freeconomics
PUBLISHED: Wednesday, 6 May, 2009 - 10:31
Basic economic theories assert that, in a competitive market, prices level off to marginal cost. Web is probably the most competitive market ever existed, and as a consequence its marginal cost to offer services to end users is constantly decreasing, and tending to 0.
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